Contributed by Jennifer Smith
- Sales and Marketing Alignment Initiative? Don't Forget Your Marketers.
It's finally here: MarketingProfs' first-of-its-kind report on the state of B2B marketing training. And the revelations abound! Take a look.
- Get the Science of Marketing Right to Be Free to Do the Art
Creativity often drives marketing. But creativity is not measurable. To earn the right to experiment and be artistic in your ...
- Avoiding the Pitfalls of Reactive Marketing (Article 3 of 3)
In the digital age, it's vital that marketing be highly adaptable. But focusing too much on reactive marketing can throw ...
- How to Stop Shiny-Object Syndrome in B2B Marketing (Article 2 of 3)
New marketing platforms pop up every day, but every shiny new tactic isn't necessarily right for your company. Our second ...
- Growth, Brand, and Retention Problems? You Might Be Panic Marketing (Article 1 of 3)
If you're having trouble aligning departments or meeting your goals because you're always chasing a new marketing buzzword, you could ...
- If Marketing Is As Critical As Sales Is to the B2B Pipeline, Why Don't We Formalize Training for Marketing Teams?
Modern marketers wear many hats. They're expected to accomplish numerous tasks, but formal training for most of those tasks doesn't ...
- Can You Create a Meaningful Experience in a Virtual Conference?
That was the question we at MarketingProfs started asking ourselves earlier this year as we realized our annual event, scheduled ...
