About the Contributor

Zontee Hou is the founder of Brooklyn-based digital marketing agency Media Volery, head of strategy for Jay Baer's Convince & Convert, and a professor in the graduate programs at Columbia University and the City College of New York. She's advised brands including Allstate Insurance, Oracle Marketing Cloud, and the International Monetary Fund, and has earned a PR News Platinum Award and a Forrester Groundswell Award.