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Contributed by Bombora

• The Future of B2B Marketing: Better Timing, More Respect

  CONTENT TYPE: Sponsored Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

  Traditional marketing operates by interrupting people. It's time we moved to permission marketing for more respect and better timing. But ...

• Why We're Doing ABM Completely Backward—And How to Fix It

  CONTENT TYPE: Sponsored Article | ELEMENT: Strategy | TOPIC: Account-Based Marketing

  Are we doing ABM wrong? We align our account-based marketing efforts with target accounts that fit certain firmographics, but maybe ...

• Four Ways Intent Data Helps Declutter Your Customers' Marketing Journey to Boost Conversions

  CONTENT TYPE: Sponsored Article | ELEMENT: Strategy | TOPIC: Martech

  Intent data collects the digital breadcrumbs that buyers leave behind as they progress on their digital buying journey. How can ...

• Seven Ways Intent Data Maximizes Marketing Budgets and Enhances Sales Performance

  CONTENT TYPE: Sponsored Article | ELEMENT: Plan | TOPIC: Marketing Strategy

  "Intent data" is one of the buzziest buzzwords in B2B marketing today for good reason: It can fuel the entire ...