Contributed by Heidi Sullivan
- Five Tips for Creating a Successful B2B Marketing Campaign
One of the most critical aspects of any successful marketing campaign is knowing your audience. But it's what you do ...
About the Contributor
Heidi Sullivan
Heidi Sullivan is the senior vice-president of product & marketing for UpCity, a B2B services company. Prior to that, she spent 13 years in various executive roles at Cision.
LinkedIn: Heidi Sullivan
