Bret Kinsella : MarketingProfs Author

About the Contributor

Bret Kinsella

Joseph Benson and Bret Kinsella Joseph (benson.consulting@rcn.com) is a brand strategist with over 25 years of experience designing and implementing brand and marketing strategies for financial services, healthcare, high technology, entertainment and retail clients. Bret (bkinsella@sapient.com) is a director and general manager of Sapient’s Supply Chain Service Line.

Contributed by Bret Kinsella

Brand Momentum: Speed Can Kill
CONTENT TYPE: Article | ELEMENT: | TOPIC:

Few brand managers understand the behavior or physics of momentum.