Contributed by Steve McNamara
- Three Ways (and a Free Flash Gadget) to Get Godzilla Ad Ideas
Here are three new ways for you, and your creative team, to trigger some gigantic ideas.
- How to Talk to Creative People About Branding
It helps to define what "branding" is. Start here: A brand is like a person. And like a person, brands ...
- Putting Spring in Your Ka-ching: 10 Direct Mail Tips
Every year Steve conducts a survey of his subscribers to identify ways that marketers are squeezing more sales out of ...
- How to Write an Award-Winning, Sales-Kicking Creative Brief
A creative brief is like a road map. But most briefs are simply a list of questions. That's not the ...
- How to Conduct a Brainstorming Session
Many brainstorming sessions are not as productive as they could be. They are typically poorly conceived, planned or managed. Here's ...
- How About Some Sex in Your Advertising?
With sex, first you have to decide whether you want to do it. And if so, how far you want ...
