About the Contributor

Contributed by Su Doyle

• Lies, Damn Lies, and Dashboards, Part 4: Avoiding Lead Myopia

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Here's to you! You just got deputized to handle demand generation. You're not sure if you should reach for the ...

• Lies, Damn Lies, and Dashboards (Part 3): Driving Without a Map—Putting the Lead Machine to Work in New Markets

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Congratulations! The lead machine is up and running. Your marketing programs are bringing in new prospects and you're starting to ...

• Lies, Damn Lies and Dashboards, Part 2: How Marketing Can Plug Into Changing Sales Models

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  It's the first week of the quarter. You're on deadline to get new programs and sales tools in gear. Meanwhile, ...

• Lies, Damn Lies, and Dashboards, Part 1: CRM Reporting and the Wrench in the Lead Machine

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Watching CRM dashboards is like monitoring stocks online—it's easy to get mesmerized by the merest up tick or downturn in ...