Contributed by David Novak
- Five Trends Reshaping B2B Marketing Leadership in 2023
From an uncertain economy to new customer expectations, the B2B marketing function—and the job of the B2B CMO—is shifting, quickly. ...
About the Contributor
David Novak
David Novak is a senior partner and co-lead of marketing and sales at global consultancy Prophet. He is an expert in digital transformation strategy, with extensive experience in customer experience innovation, marketing/advertising technology rationalization, and performance marketing consulting.
LinkedIn: David Novak
