About the Contributor

Contributed by Jason Ball

• Stop the Churn: Why Less Is More in B2B Content Marketing

  CONTENT TYPE: Article | ELEMENT: Create | TOPIC: Marketing Content

  B2B marketing content needs to make an impact. It needs to be so thought-provoking and well-written that buyers devour it ...

• What We've Got Here, Marketers, Is a Failure to Communicate (Marketing's Value)

  CONTENT TYPE: Article | ELEMENT: Management | TOPIC: Marketing Management

  Forget bragging about Marketing-qualified leads or social media likes. To keep our jobs, marketers have to learn to communicate Marketing's ...