About the Contributor

Contributed by Melanie Hilliard

• Five LinkedIn Ads Metrics You Should Be Tracking, But Probably Aren't (Yet)

  CONTENT TYPE: Article | ELEMENT: Analyze | TOPIC: Measurement & Analytics

  Uncover five LinkedIn Ads metrics crucial for B2B lead gen success. Enhance your LinkedIn strategy and drive better campaign results ...

• Seven Tips for Training the Next Generation of Content Marketers

  CONTENT TYPE: Article | ELEMENT: Management | TOPIC: Marketing Content

  You may think you know all there is to know about content marketing now, but you were a rookie too, ...