About the Contributor

Contributed by Danny Shepherd

• How to Create a Content Marketing Strategy for a Niche Audience

  CONTENT TYPE: Article | ELEMENT: Create | TOPIC: Marketing Content

  In a landscape cluttered with generic marketing, niche marketing can stand out with personalization and precision tailored for smaller audiences. ...

• Beyond Open Rate: Eight Metrics for More Effective Email Marketing

  CONTENT TYPE: Article | ELEMENT: Analyze | TOPIC: Email Marketing

  Was your campaign email opened? If the recipient just deleted it anyway, maybe it doesn't matter. Try shifting your email ...