About the Contributor

Contributed by David Watkins

• Why Local and Trade Coverage Is Just as Important as National Top-Tier Press

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Public Relations

  Discover why local and trade publications can build deeper brand trust, stronger relevance, and better long-term visibility than national outlets ...

• How to Tie Media Pitches to Pop Culture

  CONTENT TYPE: Article | ELEMENT: Communications | TOPIC: Public Relations

  If you find yourself moaning about something "everyone is talking about," it may be a good time to use that ...