About the Contributor

Contributed by Eric Yaverbaum

• How to Turn Subject-Matter Expertise Into Engagement: B2B Short-Form Video Content

  CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Marketing Content

  B2B marketers are turning to subject-matter experts in short-form video to share knowledge, build trust, and connect authentically with audiences ...

• How Brands Can Responsibly Roll Out AI as Government Regulations Tighten

  CONTENT TYPE: Article | ELEMENT: Communications | TOPIC: Advertising & Promotions

  Discover how the FTC's crackdown on deceptive AI claims affects marketing, why transparency matters, and how brands can ethically incorporate ...

• How to Strategize for the Rise of Text-to-Video AI

  CONTENT TYPE: Article | ELEMENT: Communications | TOPIC: Artificial Intelligence

  Here's how marketing and communications professionals can begin strategizing for text-to-video AI in efficient, prepared, and innovative ways. Get ready ...