About the Contributor

Contributed by Ashley McDonald

• Generative AI Is Changing How We Think About Customer Experience & Support

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Customer Experience

  Generative AI can enhance speed, personalization, and consistency in customer experience—but only when guided by human judgment, empathy, and trust. ...

• The Future of B2B Customer Experience: Human vs. Machine

  CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Customer Experience

  Explore how AI & technology and the human touch will together transform B2B customer experience, creating personalized interactions. Learn more.