About the Contributor

Contributed by Cindy Mielke

• Turn Customers Into Recruiters: How Referral Incentives Can Go Beyond Hiring

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Customer Experience

  B2B referral programs can do more than generate leads. Learn how to turn customers into advocates who expand your reach ...

• How to Unlock New Upselling Opportunities: The Case of E-Gift Cards

  CONTENT TYPE: Article | ELEMENT: Create | TOPIC: Demand Generation

  Discover how to maximize revenue potential by upselling to current customers. This article highlights the example of e-gift cards for ...