About the Contributor

Contributed by Georgia Harris

• The Hidden Buyer: How to Maximize B2B Sales You Didn't Know Were Missing

  CONTENT TYPE: Article | ELEMENT: Communications | TOPIC: Demand Generation

  Hidden buyers hold major influence in B2B purchase decisions. Learn how PR, content, and branding can build trust and secure ...

• Is Your B2B Sales Funnel Gen Z-Friendly? Understanding Buyers' New 'Pull' Triggers

  CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Demand Generation

  Discover how to meet the needs of Gen Z B2B buyers by adapting and adjusting your sales funnel with ABM, ...