About the Contributor

Contributed by Karie Burt

• Ethical Marketing Can Clarify Muddled Data Use and Marketing Goals

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

  B2B marketers face competing pressures in data use and goal-setting. Ethical marketing offers a clear path to build trust, respect ...

• How European B2B Marketers Succeed With Authentic Marketing: Data Privacy and Trust

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

  See how European B2B marketers are succeeding by prioritizing authenticity and data privacy best-practices. Discover takeaways for US marketers. Read ...