About the Contributor

Contributed by Keith Turco

• To Deliver on ABM's Promise, B2B Marketers Must Modernize ABM Strategy

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Account-Based Marketing

  Legacy ABM no longer works. Learn how modern approaches engage full buying committees and drive measurable impact in 2025. Read ...

• 2025 Is a Make-or-Break Year for B2B Personalization: Marketers Need to Be Ready

  CONTENT TYPE: Article | ELEMENT: Create | TOPIC: Customer Experience

  AI, video, and data can deliver the promise of B2B marketing personalization in 2025. Meet buyer expectations and drive marketing ...

• Turn Content Syndication Into a Lead- and Revenue-Generating Machine With Verified Account Engagement

  CONTENT TYPE: Article | ELEMENT: Management | TOPIC: Demand Generation

  With an emphasis on transparency regarding how leads are gained, stored, and used, marketers can elevate their content syndication strategy ...