Contributed by Adrian Ott

  • The '8Ps' of Buying Triggers

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    Time is today's scarcest resource, and everyone is suffering from attention overload. Many marketers have therefore resorted to just getting ...

  • How to Build 'Master-Planned' Customer Communities—Not Shantytowns

    CONTENT TYPE: Article | ELEMENT: | TOPIC: Writing

    Just as city planners utilize master plans to promote healthy municipal growth, a "Customer Community Master Plan" enables marketing executives ...

  • Beyond the 4Ps: The 5Ts of Marketing Operations

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    What constitutes marketing operations? Marketing operations adds an emerging dimension to the marketing mix. Enabled by new processes and technology, ...