About the Contributor

Contributed by Mike Ford

• Your Playbook for In-Housing Marketing: What Works, What Fails, and How to Win

  CONTENT TYPE: Article | ELEMENT: Management | TOPIC: Marketing Management

  More brands are moving marketing in-house to cut costs and gain control over data, creative, and media. Explore in-housing models ...

• What's Changing in B2B Marketing in 2025? Everything.

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

  Explore nine B2B marketing trends reshaping 2025, from AI-driven personalization to trust-focused data strategies. Read more.