Contributed by Ann Tarasewicz
- Adtech's Publisher-First Era: How SSPs Must Adapt to Survive
Adtech faces a reset as SSPs must demonstrate real value. Publishers demand transparency, performance, and partnership over volume and empty ...
- Green Practices in Programmatic Advertising: The Way for Sustainable Digital Campaigns
Programmatic ads carry a hidden environmental cost. Learn about practices that not only reduce waste and run cleaner but also ...