About the Contributor

Contributed by Ann Tarasewicz

• Adtech's Publisher-First Era: How SSPs Must Adapt to Survive

  CONTENT TYPE: Article | ELEMENT: Plan | TOPIC: Martech

  Adtech faces a reset as SSPs must demonstrate real value. Publishers demand transparency, performance, and partnership over volume and empty ...

• Green Practices in Programmatic Advertising: The Way for Sustainable Digital Campaigns

  CONTENT TYPE: Article | ELEMENT: Management | TOPIC: Advertising & Promotions

  Programmatic ads carry a hidden environmental cost. Learn about practices that not only reduce waste and run cleaner but also ...