About the Contributor

Contributed by Anssi Rusi

• CDPs Were Just the Beginning: Why Real-Time Activation Is the Next Competitive Edge

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Martech

  Customer expectations demand instant responses. Learn how combining CDPs with real-time activation closes gaps, reduces latency, and boosts revenue performance. ...

• Marketing Efficiency and Growth in 2025: From Data to Dollars

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

  Learn how marketers in 2025 are combining AI tools, data insights, and strategic efficiency to thrive despite tighter budgets and ...