Shannon Majumdar : MarketingProfs Author

About the Contributor

Shannon Majumdar

Shannon Connelly Majumdar is the VP of marketing at account-based advertising and analytics platform provider AdDaptive, where she built and scaled the marketing department from the ground up. A strategic leader, she oversees brand positioning, demand generation, digital strategy, content marketing, and sales enablement.

LinkedIn: Shannon Connelly Majumdar

Contributed by Shannon Majumdar

Breaking Silos: Why Sales and Marketing Must Align for CX-Driven Campaign Success
CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Customer Experience

Misaligned teams erode customer trust. Learn how to align B2B Marketing and Sales to drive consistent customer experiences and improve ...