About the Contributor

Asha Mackey is the head of demand generation at SurveyMonkey, where she leads strategic programs that drive growth, engagement, and pipeline. She's held marketing leadership roles at Cvent, where she led global campaigns, and GiftTree, where she built and scaled B2B marketing initiatives. Outside of work, she enjoys life with her husband, four-year-old, and husky, and she is currently trying to keep her garden alive.