Contributed by Maialen Martinez
- The Power of Emotional Advertising in B2B Brand-Building: Feelings vs. Function
A study shows how emotionally resonant B2B ads can build brand strength and drive brand value and business performance. Read ...
About the Contributor
Maialen Martinez
Maialen Martinez is Sr. consultant at Brand Finance, a pre-eminent brand valuation consultancy, bridging the gap between marketing and finance by evaluating the strength of brands and quantifying their financial value.
LinkedIn: Maialen Martinez Zabala
