About the Contributor

Contributed by Patrick Shea

• SaaS Is Evolving and AI Is Driving It

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Martech

  AI is reshaping SaaS as flexibility, customization, and rapid prototyping replace rigid contracts. Learn how B2B leaders can modernize stacks, ...

• AI Is Reshaping ABM: How B2B Marketers Can Unleash Their Fullest Potential

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Account-Based Marketing

  AI is redefining account-based marketing by accelerating execution, improving targeting precision, and freeing teams for strategic, human-led work that drives ...