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Contributed by Barre Hardy

• Four Steps to Creating an Agile Marketing Culture

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Achieving agility starts with your company's culture—which is where the rubber really hits the road. These four steps will guide ...

• The Customer Lens: An Approach to Customer Touch-Point Analysis

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Few marketers would dispute the statement that it is the sum of all customers' interactions with a company, over time, ...