About the Contributor

Contributed by Chris Golec

• Eight Questions to Ask When Buying a Marketing List

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Targeting the right audience is the key to success for any marketing campaign. Up-to-date contact information, valid email addresses, and ...

• The Art and Science of Web Analytics: Going Beyond the Status Quo

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Companies are realizing that in today's competitive business environment, marketers must go beyond the status quo of a Web site ...