About the Contributor

Contributed by Chris Golec

• A New Era of Interoperability: AI, Automation, and View-Through Attribution

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Marketing Strategy

  Marketing is entering a new era where AI, interoperability, and advanced measurement redefine campaign execution and accountability. Discover how marketers ...

• Eight Questions to Ask When Buying a Marketing List

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Targeting the right audience is the key to success for any marketing campaign. Up-to-date contact information, valid email addresses, and ...

• The Art and Science of Web Analytics: Going Beyond the Status Quo

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Companies are realizing that in today's competitive business environment, marketers must go beyond the status quo of a Web site ...