About the Contributor

Contributed by Jon Miller

• ABM Strategies for Winning Those Big, Attractive Deals: A Three-Tiered Approach

  CONTENT TYPE: Article | ELEMENT: Strategy | TOPIC: Account-Based Marketing

  If you're not already doing ABM, then you're likely thinking about doing it. Taking a tiered approach allows you to ...

• Account-Based Marketing

  CONTENT TYPE: Learning Path | ELEMENT: Multiple | TOPIC: Account-Based Marketing

  A well-executed account-based marketing campaign gives you an edge over the competition. With deep insights into the needs and pain ...

• How to Use the Six ABM Processes to Align Sales and Marketing and Drive Real Results

  CONTENT TYPE: Article | ELEMENT: Management | TOPIC: Account-Based Marketing

  Account-based marketing is built on six processes that flip the focus from generating leads to courting the companies you want ...

• The Definitive Guide to Business-to-Business Marketing in a Recession

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Does an economic slowdown necessarily mean that business-to-business marketers have to find even more ways to do more with less? ...