About the Contributor

Contributed by Kathleen McBride

• Meeting the CEO's Mandates: Tuning Up Your Customer Reference Program (Part 3 of 3)

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Many organizations have had customer reference programs in place for years, but not until recently have those programs begun to ...

• Six Steps to a Measurable (and Strategic) Customer Program

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  From Sales: "We need a robust set of customers for references!" From an executive: "I've got to have a customer ...