Contributed by Linda Kazares
- Playing Safe Can Make You Sorry
The final step in getting the "edge" is about how you communicate with each prospect and customer.
- New and Improved Can Be Old and Boring
n the second article in this three-part series, Linda asks: Do your marketing programs pass out over time?
- Insanity: Marketing the Same Way Over and Over but Expecting Results
Consumers buy when they trust in something they perceive enhances their lives and comes from a credible source. Getting ...