Contributed by Nilofer Merchant
- Avoid the Five Routes to Strategic Failure
Disconnects are a big cause of strategy failure. You think you've communicated well, then find out you have—just not to ...
- Knowing What Matters—Your Success Criteria—Is a Guiding Light in the Dark
Here's a scenario many of us have experienced: The CEO sets the revenue goals in the annual business plan; the ...
- Win Through a Social Contract: Use Teamwork to Create Value, Develop New Strategy, Iterate Quickly, and Implement
People succeed together because they share a unified sense of purpose and a common vision for what they need to ...
- The New Rules of Internet Marketing
Understanding how the Internet changes the rules of marketing is a huge challenge for CEOs: Which practices are obsolete? What ...
- Business Aikido: Gaining Strategic Advantage Through Leverage
In Aikido, martial arts students study and practice katas—pre-arranged movements that enable them to deal with an opponent successfully. The ...
- The New Market Power: A Democratic Exchange
Market power used to be much like a big castle surrounded by high walls and a moat to control access. ...
- Value Creation in the Age of Collaboration (Part 3)—David vs. Goliath
The Web enables an entirely different way of doing business. Collaboration on a scale previously impossible now occurs on an ...
- The 'Freemium' Business Model: Not Quite a Slam-Dunk
Can you make money by giving away your product? Absolutely—and companies like Adobe (PDF Reader) and Macromedia (Shockwave Player) have ...
- Five Ways to Develop a Dialogue With Key 'Influencers'
Most companies don't know what to do to systematically guide this new breed of consumer marketing advocates. But you can ...
- High Tech Marketing/Business Model Boot Camp: Stepping up to the Microphone (Part 6 of 6)
Can you imagine what it would be like to charge 20-200% more than your competitor and own market category dominance? ...
- High Tech Marketing/Business Model Boot Camp: Blue Plate Special, a la Carte, or All You Can Eat (Part 5)
Do you remember a time when most restaurant meals were the sit down, full-service, dessert-included variety? Even if all you ...
- High Tech Marketing/Business Model Boot Camp: Go-to-Market Mix in the Web 2.0 Era (Part 4)
Web 2.0 has changed what product definitions look like, and how things that are sold as 'free' can make money. ...
- High Tech Marketing/Business Model Boot Camp, Part 3: Building a Strong(er) Ecosystem
In grade school, one of the key determinants of popularity on the playground was how quickly you were selected when ...
- The High-Tech Marketing/Business Model Boot Camp (Part 2)
Many of the new technologies that get hype today won't matter down the road. But there are always a few ...
- The High-Tech Marketing/Business Model Boot Camp: Give Me That Thing Called Love
Do your customers look at your products with the same eager anticipation as they once did? Have your customers stayed ...
