Rickey Gold is the owner of Rickey Gold & Associates (rickeygold.com), a small, hands-on marketing communication firm that helps clients identify, reach, entice, and sell to their target markets.
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The most important areas of marketing are the three Ps: positioning, presentation and panache.
f you are thinking of starting a new business, get ready to embark on an exciting, rarely dull, often nerve-wracking ...
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