Contributed by Chris Maher

  • Simple, Honest Business Email

    CONTENT TYPE: Article | ELEMENT: | TOPIC: Social Media Marketing

  • Dear Marketing: An Open Letter From Your Customer

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    This is an open letter to major advertisers and marketers from one of your own ranks who is also (like ...

  • Simple, Honest Business Email

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    How can marketers write "human" email messages, that truly speak to the hearts and souls of your clients? The first step ...

  • Structures of Persuasion

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    s marketers we are in the business of mindfully structuring appearances and messages to create an attractive experience that is ...

  • Marketing and the Unimagined Other

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    Chris's theory of communication -- whether he's the reader or writer, the listener or speaker -- is that both sides ...

  • Notes on Encouragement

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    This is one tough business climate -- especially for marketing, which is often perceived as a cost rather than an ...

  • The Marvelous, Mysterious Life of an E-Mail Newsletter.

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    Chris recently discovered that when you let loose of your newsletter, a marvelous and (to a great extent) verifiable journey ...

  • Frog Soup And The Mental Commons

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    Every surface in our landscape seems covered with an advertisement. It might be time to turn our talents and fierce ...

  • The Company as Magazine

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    Imagine that your company is a magazine. To be a little clearer, you're still in whatever business that you're in, ...