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is founder and president of Lenskold Group (
), a consultancy that delivers a comprehensive approach to marketing ROI measurement and management. He can be reached at
Authored by Jim Lenskold
Three Steps to Generating Higher ROI From Content Marketing
Content has always been king, but now the kingdom is much larger and more powerful than ever. If measured and ...
How to Demonstrate and Deliver Lead-Nurturing ROI
Lead nurturing has high potential value when your acquisition programs have generated responses from interested prospects, but those prospects are ...
Capturing Campaign Sales Lift—Can Pre-Post Measurements Be Trusted?
The typical pre-post measurement is not accurate enough to support major marketing decisions; moreover, if it is not managed correctly ...
Why CMOs Need to Instill Better Measurement Discipline... Now
Putting a measurement discipline in place involves going beyond the occasional campaign measurement or results tracking; it means establishing standard ...
Maximizing Lead-Generation Marketing ROI, Part 3: Measuring Effectiveness
How do you know whether your lead-generation program is working and delivering a good ROI for the company? You may ...
Maximizing Lead-Generation Marketing ROI, Part 2: Insight, Alignment, and Action
The need to better align the sales and marketing organizations is generally well known. They are connected through their shared ...
Maximizing Lead Generation Marketing ROI (Part 1): Lead Quality Counts
Marketers responsible for lead generation are all too familiar with some common challenges—getting closed-loop feedback from the sales organization, measuring ...
Survey: Better Data, Measurement Abilities, and ROI Metrics Boost Marketing Performance
Want to take your performance to that ideal level of highly effective and efficient marketing? It takes better access to detailed ...
MP Classic: Four Ways to Get More out of Your Annual Planning and Budgeting
In this MarketingProfs Classic, Jim Lenskold reminds us that, since the dreaded annual planning and budgeting process isn't going away, ...
New Survey Results: Challenges Remain for ROI Measurements, but Discipline Pays off
This week, the Lenskold Group and MarketingProfs released results of our new survey on marketing accountability, measurements, and ROI. The ...
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