Contributed by Suzanne Taylor

  • P13N: The Power of Personalization

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    Useful and sticky Web sites find out what's most important and relevant to their customers--and then customize their experiences in ...

  • Branding and the Customer Experience

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    A brand means much more than its product and service features. Brands are built from nothing less than the sum ...

  • Five Fundamentals for Useful Marketing Metrics

    CONTENT TYPE: Article | ELEMENT: | TOPIC:

    Great marketers figure out how to make lives better, with the goal of attracting lots of profitable and happy customers. ...