About the Contributor

Contributed by M.L. Hartman

• Three Key Ingredients to Effective Direct Mail

  CONTENT TYPE: Article | ELEMENT: | TOPIC: Writing

  If ever a winner-take-all match took place among the marketing heavyweights—direct mail, telemarketing, and the Web—our money would be on ...

• If a Lead Falls in a Forest, Does Anyone Hear?

  CONTENT TYPE: Article | ELEMENT: | TOPIC: Writing

  Generating leads is easy. There, we've said it. Pick a decent list, say something meaningful, toss in an offer, and ...