About the Contributor

Contributed by Dan Skeen

• Proving ROI for Search-Engine Optimization

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  Search-engine optimization (SEO) provides several return on investment (ROI) measures that can have a positive impact on a company's bottom ...

• Homestyle SEO: How to Cater to a Regional Audience

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  If your business targets a local region, the trick is connecting with those in your own back yard. It's wonderful ...

• SEO Copywriting: Does 'Search Friendly' Mean 'Human Readable'?

  CONTENT TYPE: Article | ELEMENT: | TOPIC:

  The aggressive drive to be the number-one search result in Google continues to change the nature of communication. No one ...