Touchscreen mobile phone adoption in the US grew 159% during the past year to 23.8 million users in August 2009, according to a study by comScore. The substantial growth in touchscreen phone adoption outpaced the already strong 63% growth in the adoption of smartphones.
iPhone Devices Dominant
The rate of adoption is being driven in large part by the Apple iPhone family, which owns 32.9% of the touchscreen device market for users 13 years and older. LG Dare follows with 8.7% of market share, LG Voyager with 7.8%, Blackberry Storm with 7.0%, and Palm Treo with 6.5%.
Younger Users Flocking to Touchscreen
Touchscreen devices and smartphones in general are more popular among younger users.
- 38.8% of all mobile subscribers fall between the ages of 13 and 34.
- 51.4% of smartphone users are in that age cohort, as are 57.7% of touchscreen device users.
- 20.6% of touchscreen users fall between the narrow age range of 18-24.
- Less than 5% of smartphone and touchscreen device users are age 65 and older, compared with 13% of the total US mobile audience.
Continue reading "Touchscreen Mobile Phone Adoption Growing Rapidly in US" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Advertising: