Apple's share of the smartphone market jumped to 14.4% in 2009, overtaking Microsoft's Windows Mobile to become the No. 3 smartphone operating system, according to Gartner.

Overall sales of smartphones to end users reached 53.8 million units in the fourth quarter of 2009, up 41.1% from the same period in 2008. For the full year, smartphone sales totaled 172.4 million units in 2009, up 23.8% from the previous year.

Smartphone-focused vendors like Apple and Research In Motion (RIM) successfully captured market share from other larger device producers in 2009: iPhone's 6.2 percentage point increase was the highest gain recorded among smartphone platforms surveyed, while RIM's share grew by 3.3 percentage points, tightening RIM's hold on second place at 19.9%.

 
Other shifts in the worldwide smartphone market:

  • Google's Android expanded its market share by 3.4 percentage points, from 0.5% in 2008 to 3.9% in 2009.
  • Symbian, used primarily by Nokia, maintained its market leadership in the OS space, but lost some of its dominance during the year, falling from 52.4% in 2008 to 46.9% in 2009.
  • Microsoft's Windows Mobile slipped 3.1 percentage points to 8.7% in 2009.
  • Palm's WebOS, launched just last year, accounted for 0.7% of the worldwide market.

The mobile handset market closed out the year essentially flat: Worldwide sales of mobile phones to end users totaled 1.21 billion units in 2009, down 0.9% from 2008.

 
Throughout 2009, intense price competition put pressure on average selling prices (ASPs), as the major handset producers responded more aggressively in markets such as China and India to compete with white-box producers.

Three of the top five mobile phone vendors—Nokia, Motorola, and Sony Ericsson—registered declines in sales in during the year, while the top five vendors continued to lose market share to Apple and other vendors, with their combined share dropping from 79.7% in 2008 to 75.3% in 2009.

A better economic environment and the changing mix of sales will likely stabilize ASPs in 2010, according to Gartner

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Smartphones: iPhone's Share Nearly Doubles

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