There's good news, and not-so-good news.
First, the good news: B2C marketers are becoming more successful with content marketing.
Now the not-so-good news: Many business-to-consumer marketers say their organizations don't have realistic expectations about what their content marketing can achieve. (This is why we can't have nice things.)
Those are just a couple of key findings from the just-published B2C Content Marketing 2018: Benchmarks, Budgets and Trends—North America report from MarketingProfs and Content Marketing Institute. We released the companion report on business-to-business (B2B) content marketing in late September.