There's good news, and not-so-good news.
First, the good news: B2C marketers are becoming more successful with content marketing.
Now the not-so-good news: Many business-to-consumer marketers say their organizations don't have realistic expectations about what their content marketing can achieve. (This is why we can't have nice things.)
Those are just a couple of key findings from the just-published B2C Content Marketing 2018: Benchmarks, Budgets and Trends—North America report from MarketingProfs and Content Marketing Institute. We released the companion report on business-to-business (B2B) content marketing in late September.
Take the first step (it's free).
You may also like:
- How to Align Sales and Content Marketing Teams
- Content Marketing Has Become Risky Business: How to Win in a Data-Driven World
- The Most Annoying Things About Brands' Content
- How to Integrate Influencer and Emotional Marketing to Improve Your Content Program
- Empathy Mapping for Marketing Content: What It Is and How to Do It Well