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What Today's Shoppers Want, and How Omnichannel Retailers Can Satisfy Them

by Barry Feldman  |  
January 17, 2018

Let's play Jeopardy: "40% of Americans say they can't live without it."

What is love? Ennnnnnhh! (Annoying "wrong!" buzzer)
What is sex? Ennnnnnhh!
What is wine? Ennnnnnhh!
What is beef? Ennnnnnhh!

The correct answer is "online shopping."

Hmm. I have to say: I can live without it, but I'd rather live with it.

I buy most stuff online now. Especially during the holiday season, when someone in my family tells me what they want under the tree, you can bet I'm going to track it down on Amazon or some online store and snag it. And I'll be especially fast to pull the trigger if—because of the convenience—an omnichannel retailer offers the product.

What's an Omnichannel Retailer?

According to Square, this is omnichannel retail: "Meeting people on the channels where they are shopping and buying, whether it's in a physical store or an online story or on social media—and connecting the dots between those channels."

And according to BigCommerce, omnichannel retail is this: "Stores selling both online and offline—likely also selling through multiple online channels...Amazon, eBay, Facebook..."

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Barry Feldman is the author of SEO Simplified for Short Attention Spans. Barry operates Feldman Creative and provides content marketing consulting, copywriting, and creative direction services. He contributes to top marketing sites and was named one of 25 Social Media Marketing Experts You Need to Know by LinkedIn. To get a piece of his mind, visit his blog, The Point.

Twitter: @FeldmanCreative

LinkedIn: Barry Feldman

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