William Arruda, called the personal branding guru by Entrepreneur magazine, is the founder of Reach Personal Branding. He shares his personal-branding wisdom through his public speaking and his bestselling book, Career Distinction: Stand Out by Building Your Brand.
But he is also passionate about TV commercials. In fact, William has an enormous collection of advertisements dating back to the 1970s. Sadly, he says, most of his TV ads are on VHS. But thanks to the Internet and YouTube, he nonetheless has access to most of the commercials he has collected over the decades.
Here, William shares some of his favorite ads. And true to his style, he offers up a lesson for how the ad relates to your personal brand—after all, it's all about personal branding... at least, in his world.
Client: Nestle
Campaign: Sweet Dreams You Can't Resist
Year: 1986
We love this commercial because…
It's among the most creative ads William says he's ever seen, and it has a spot on his Top 10 list.
"This ad is a series of Maxfield Parish paintings strung together with a catchy tune," he says. "The connection between white chocolate and innocence/virginity is subtle but powerful. It is all about sex and virginity wrapped in wholesome goodness... a Nestle wrapper."
This ad and YOUR personal brand: The Nestle ad offers a lesson to be creative in how you present your brand. Ask the most creative people you know how they would present you and your unique promise of value to the world.
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