Please accept all cookies to ensure proper website functionality. Set my cookie preferences

Latin America's Internet population is the fastest growing in the world, according to the data in the following IMS Corporate infographic.

Some 150 million consumers are online in Latin America (compared with the 216 million US consumers online). That number keeps rising: The annual growth rate of the number of Latin American consumers online is 12%. Moreover, more of those users are engaging with brands.

So, where are Latin American Internet users concentrated?

  • Brazil accounts for 42%
  • Mexico, 16%
  • Argentina, 9.6%
  • Colombia, 7%

Most Latin America Internet users are 15-24 years old (35.5%). The second largest group is 25-34 years old (28.2%), followed by 35-44-year-olds (19.5%). Those older than 55 use the Internet the least.

A whopping 97.5% of Latin American Internet users are on social networking sites, such as Twitter, LinkedIn, Google +, and Facebook, compared with 67% of US Internet users.

To find out more about Latin American Internet users, take a look at the following infographic:

Sign up for free to read the full article. Continue reading "The Latin American Digital Consumer: Nuances and Opportunities for Brands [Infographic]" ... Read the full article

Subscribe's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Sign in with your preferred account, below.


image of Verónica Jarski

Veronica Jarski is managing editor at Agorapulse and a former editor and senior writer at MarketingProfs.

Twitter: @Veronica_Jarski

LinkedIn: Veronica Jarski

Customer Behavior Articles

You may like these other MarketingProfs articles related to Customer Behavior: