Please accept all cookies to ensure proper website functionality. Set my cookie preferences

Every day, emails battle fiercely for attention. Some emails will win by being opened and having a call to action followed. Others will be deleted before they even had a chance.

On the battlefield known as the inbox, emails from all categories compete with one another. Which types of emails win the battle most?

Using its competitive intelligence tool, Inbox Insight, Return Path analyzed billions of messages sent to its panel of 3 million email users from May through June 2013. It then used the findings to create the following infographic.

According to Return path's analysis, email subscribers receive an average of 416 commercial emails a month. Daily deals, social networks, dating, and retail emails are the categories filling inboxes the most.

Of those most received emails, recipients are most opening emails having to do with...

  • Health and beauty
  • Department stores
  • Apparel
  • Home
  • Kids and babies

To find out more about what email fans read and how popular brands' emails rate, check out the following infographic:

Sign up for free to read the full article. Continue reading "The Inbox Is a Battlefield [Infographic]" ... Read the full article

Subscribe today...it's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Sign in with your preferred account, below.


ABOUT THE AUTHOR

image of Verónica Jarski

Veronica Jarski is managing editor at Agorapulse and a former editor and senior writer at MarketingProfs.

Twitter: @Veronica_Jarski

LinkedIn: Veronica Jarski

Email Marketing Articles

You may like these other MarketingProfs articles related to Email Marketing: