It's that time of year again: planning your marketing spend and projecting sales for the upcoming quarters. The challenge, however, is that there's too much conflicting information out there.
Do you focus on a pure content marketing play, go heavy on social, spin up an outbound team, double down on your SEM and marketing automation, or just shotgun it, business as usual?
No wonder a CMO's job security is often in question. There's a lot of pressure to get everything right while constantly seeking the next silver bullet that will drive profits for stakeholders. And every marketing activity can't be directly correlated to driving leads.
But figuring out the most effective methods for generating B2B sales leads should be top of mind for companies looking to connect ROI to their marketing efforts. That will ensure that you're feeding the sales machine, and, as every marketer knows, that means more support for the equally crucial but longer-term marketing activities that are harder to attach to a quarterly goal.
Earlier this year, MarketingProfs ran a series of articles on B2B lead generation. The following infographic should help distill the trends that B2B marketers will be riding to find success in 2014.
The results may surprise you.
What's working in your business? We'd love to know.
Continue reading "B2B Lead Generation Trends for 2014: What's Hot and What's Not [Infographic]" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
Sign in with your preferred account, below.
You may like these other MarketingProfs articles related to Marketing Strategy:
11 Types of Marketing That Should Be on Your Radar [Infographic]
As you develop your marketing strategies, which tactics and approaches should you be considering? To help marketers figure out what to devote time and budget towards, Brafton created this infographic. read this »
Rethinking Industry Events: Get Comfortable With Flexibility
"Coming to you live" doesn't mean as much as it used to. Event attendees have adapted to on-demand, tech-savvy experiences, and marketers have to embrace that. read this »
Small Business Owners' Favorite Tactics for Different Funnel Stages
Small business owners and entrepreneurs rank content marketing, social media ads, and word-of-mouth as the most effective tactics for garnering interest and attention from audiences, according to recent research from Skynova. read this »
How to Identify and Prevent B2B Channel Conflict
You have a big channel partner who has doubled your sales. Yeah! But then the partner starts making decisions willy-nilly without checking with you. D'oh! Here's how to prevent similar conflicts. read this »
Could NFTs Replace Your CRM Strategy?
Do the potentials of blockchain technology go beyond the novelty of "owning" a digital piece of art? Perhaps. Future marketers could harness NFTs for functions typically associated with customer relationship management. read this »
Why ABM Should Be Supported—Not Driven—by Tech and Demand Gen
Is your ABM strategy following deals through close, or is it focused only on the top of the funnel? If the latter, your strategy is actually limited to tech and demand gen instead of true ABM. read this »