Consider the various online channels you use regularly to boost your business. Do you know which ones yield the highest return?
The following infographic by Conductor highlights which channel (among social, organic search, email, and PPC) gets the most visitors, results in the most customers, and gives you the most bang for your click.
The channel that drives the most visitors is organic search. "Visitors from organic search are 2X more likely to be extremely engaged and visits more than five pages when compared to the other channels," states Conductor.
Visitors are different from customers, however. So, which marketing channel results in the most customers?
For B2Bs, social (14%) and search (14%) are the most effective at lead generation. For e-commerce and B2Cs, organic search (18%) is.
To find out more about which of those leads are qualified, how many customers return, and more, check out the following infographic:
Oh, boy. The dreaded sign up form.
Before you run for the hills, we wanted to let you know that MarketingProfs has thousands of marketing resources, including this one (yes, the one behind this sign up form), entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may also like:
- How Direct Mail Can Cut Through the Pandemic Marketing Clutter (And How to Obtain Those Valuable Home Addresses)
- Marry Brand and Demand to Unleash the Full Power of Personalization in ABM
- The Information Sources B2B Tech Buyers Most Rely On
- Seven Things Ruining Your B2B Marketing Budget—And How to Fix Them
- COVID-19's Impact on B2B Martech Budgets