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Consumer Psychology and the E-Commerce Checkout [Infographic]

by Verónica Jarski  |  
July 15, 2014

How much do design, site speed, and product reviews affect e-commerce checkout behavior? Even more than you might think...

Regarding general design, some 93% of people say visuals are the most influential factor in the purchase decision, according to vouchercloud.

Moreover, shoppers assess a product within 90 seconds to determine whether to purchase it.

Site speed also plays a huge role. If a page takes three seconds to load, 57% of online consumers will abandon the site; of those visitors, 80% will never return.

Product reviews, too, influence online shoppers. Some 85% of consumers read online reviews for local businesses before making a purchase. "Of those, 79% trust the reviews as much as a personal recommendation," vouchercloud writes.

To find out more about the behaviors behind online shopper clicks, check out the infographic:

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Veronica Jarski is the Opinions editor and a senior writer at MarketingProfs. She can be reached at

Twitter: @Veronica_Jarski

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  • by Angela M. Tue Jul 15, 2014 via web

    Great info... now if one could be produced for business-to-business consumers, then I'd really be excited.

  • by Deb Tue Jul 15, 2014 via web

    very interesting and informative.

  • by Debbie Tue Jul 15, 2014 via mobile

    Thanks for this info. Was surprised to learn Paypal processes 60% of transactions on the web. I would have thought credit cards would have been the majority.

  • by Sadia Wed Jul 16, 2014 via web

    Great Article it provides concise and valuable information that should be shared with clients.

  • by Jon C Tue Jul 22, 2014 via web

    Debbie, Paypal takes Mastercard, Amex and Visa, etc.

  • by Michelle Wed Jul 23, 2014 via web

    what is the length of the video that works the best - how many minutes is too long?

  • by JaNeene Sanders Wed Jul 23, 2014 via web

    Great article!

  • by Paulo Sousa Tue Aug 5, 2014 via web

    In B2B there are other key factors ?

  • by Barry B Thu Aug 14, 2014 via web

    Interesting info.. very much appreciated. May we have one for a B2B?

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