Do you have a 360-degree approach to your marketing strategy? It can help you provide a consistent experience across channels.
"A 360-degree approach is about taking a broad and all-encompassing view of your entire customer journey, from discovery to purchase, across multiple devices and touchpoints," states Wheelhouse Advisors in an infographic.
This approach includes customer communication, outbound email, inbound lead nurturing, social, content, website, SEO, and PPC.
For example, "a strong customer communications plan can help you build lasting, fruitful relationships with your clients—pushing up customer lifetime value and developing a powerful sense of brand advocacy," Wheelhouse Advisors explains.
"Keep in touch with a CRM," Wheelhouse Advisors recommends. "Ask your customers how they're finding your product or service, and if there's anything you can do to improve things."
To find out more about each section of 360-degree digital marketing, click or tap on the infographic:
Continue reading "Tips for Creating a 360-Degree Approach to Your Digital Marketing [Infographic]" ... Read the full article
MarketingProfs provides thousands of marketing resources, entirely free!
Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.
You may like these other MarketingProfs articles related to Marketing Strategy:
- Creating a Better Audience Experience: Oli Gardner on Marketing Smarts [Podcast]
- Four Ways to Reduce Churn and Create a Companywide Culture of Customer Success
- How Senior Marketers Set Their Budgets
- The Top Areas Where Martech Tools Could Be Improved
- The Great Compression and the Future of Marketing Post-Pandemic: Mitch Joel on Marketing Smarts [Podcast]