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Do you have a 360-degree approach to your marketing strategy? It can help you provide a consistent experience across channels.

"A 360-degree approach is about taking a broad and all-encompassing view of your entire customer journey, from discovery to purchase, across multiple devices and touchpoints," states Wheelhouse Advisors in an infographic.

This approach includes customer communication, outbound email, inbound lead nurturing, social, content, website, SEO, and PPC.

For example, "a strong customer communications plan can help you build lasting, fruitful relationships with your clients—pushing up customer lifetime value and developing a powerful sense of brand advocacy," Wheelhouse Advisors explains.

"Keep in touch with a CRM," Wheelhouse Advisors recommends. "Ask your customers how they're finding your product or service, and if there's anything you can do to improve things."

To find out more about each section of 360-degree digital marketing, click or tap on the infographic:

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ABOUT THE AUTHOR

image of Verónica Jarski

Veronica Jarski is managing editor at Agorapulse and a former editor and senior writer at MarketingProfs.

Twitter: @Veronica_Jarski

LinkedIn: Veronica Jarski