Please accept all cookies to ensure proper website functionality. Set my cookie preferences

What do the Statue of Liberty, Ancient Egypt's pyramids, the Eiffel Tower, and other iconic historical structures have in common?

For one, they are built on a solid foundation, helping them to stand the test of time.

That concept sets the stage for the theme of the tenth annual MarketingProfs B2B Marketing Forum: Build to Last.

So MarketingProfs partnered with TopRank Marketing to gather insights on that theme from 11 of the smartest B2B marketing architects around, and we then created an e-book, How to Build Your B2B Marketing Empire From the Ground Up:


How to Build Your B2B Marketing Empire From the Ground Up from MarketingProfs

Those 11 experts focused on three pillars of "building to last":

  1. Build your marketing strategy: No flash-in-the-pan tactics here... We're talking cohesive strategies that set your brand up for success over the long haul.
  2. Build your career: Equip yourself with the skills that can help you reach your aspirations—to impress your boss, become CMO, or become a better CMO.
  3. Build your squad: Surrounding yourself with awesome people—your fellow employees, your network, or a community around your brand—simply makes you more awesome.

Here are some of their shareable takeaways:

Michael Brenner: "Effective marketing programs focus on helping customers first." Tweet this.

Andy Crestodina: "Decide what success looks like in Google Analytics and track that goal specifically." Tweet this.

Doug Kessler: "Your B2B Marketing 'rebar' is a clear, compelling sense of who you are and the unique things you bring to the table." Tweet this.

Chris Moody: "If your marketing strategy isn't on paper (or digital), it isn't happening." Tweet this.

Jay Acunzo: "A willingness to break from 'best practices' and go craft on your own is an essential part of building a B2B marketing strategy." Tweet this.

Scott Monty: "Without a doubt, one of the most important qualities for anyone in the marketing field is curiosity." Tweet this.

Lee Odden: "A successful career in B2B marketing requires: understanding what you want to achieve, honest assessment of your skills, and a map for closing the gap." Tweet this.

Mitch Joel: "Find team members who can make fast decisions, but take the time to nurture the right results." Tweet this.

Jason Miller: "Take a cue from KISS: Four unique team members sitting together, synced up beautifully to deliver a marketing experience." Tweet this.

Jen Slaski: "Hire people who are naturally passionate, but instill the importance of asking, 'What's our goal?'" Tweet this.

Ann Handley: "Build teams that try to understand what it's really like in your customer's world." Tweet this.

More than 50 speakers will be sharing their own insights at the B2B Marketing Forum, and hundreds of your fellow marketers will be learning from them. Join us in Boston! Early-bird pricing ends August 31, so get your pass now for the tenth annual B2B Marketing Forum, October 18-21.

Continue reading "How to Build Your B2B Marketing Empire From the Ground Up" ... Read the full article

Subscribe today...it's free!

MarketingProfs provides thousands of marketing resources, entirely free!

Simply subscribe to our newsletter and get instant access to how-to articles, guides, webinars and more for nada, nothing, zip, zilch, on the house...delivered right to your inbox! MarketingProfs is the largest marketing community in the world, and we are here to help you be a better marketer.

Already a member? Sign in now.

Sign in with your preferred account, below.


ABOUT THE AUTHOR

image of Rob Zaleski

Rob Zaleski is a marketing manager for MarketingProfs.

LinkedIn: Rob Zaleski

Twitter: @robzie_

Marketing Strategy Resources

You may like these other MarketingProfs resources related to Marketing Strategy.

How ABM Automation Can Change Your Sales Process Forever

B2B marketers know they have to treat leads as more than a name on a list, but that can be difficult when conducting ABM at scale. Here are four ways to use automation for ABM.

Creating a Human and Relatable Voice for Your Marketing: Mark Schaefer on Marketing Smarts [Podcast]

Forget about any data or trends before March 2020, argues speaker and author Mark Schaefer. The business world has fundamentally changed, and the winners are companies that can make a personal connection by showing up human.

How to Drive Key-Account Growth With Omnichannel Account-Based Marketing

An omnichannel ABM approach is now considered the most efficient B2B marketing strategy, resulting in higher win rates, shorter sales cycles, and bigger deals. Here's how to make it work for you.

Three Costly Customer Experience Mistakes to Avoid

Where do you start when crafting your organization's CX? It helps to know what errors other companies are making. This article outlines three of the most costly mistakes.

Avoiding the Pitfalls of Reactive Marketing (Article 3 of 3)

In the digital age, it's vital that marketing be highly adaptable. But focusing too much on reactive marketing can throw your plans out of control. Here's how to find the balance between the two.

Top 3 B2B Marketing Predictions for 2022

Is there even a "normal" to go back in 2022? For B2B marketing, likely not, because digitization and changes in customer expectations are here to stay.